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"We are thrilled to be working with Carol Cabezas and her team at Azamara on our common vision for the journey ahead during a very exciting restart of the industry," says Lisa Bauer, Starboard's President and CEO. Our cruise line partners represent every type of cruise vacation experiences – from the Caribbean to the farthest reaches on the planet. From families looking for adventure and fun to ultra-luxury – and everything in between.
Starboard and TAG Heuer partner for Carnival Cruise boutique - DFNIonline.com
Starboard and TAG Heuer partner for Carnival Cruise boutique.
Posted: Wed, 10 Apr 2024 07:00:00 GMT [source]
Bringing Wanderlust to Life with Unforgettable Retail Experiences
Starboard Cruise Services, a division of LVMH, is shifting toward mega ships where overall retail spaces average 8,000 to 10,000 square feet. Among the firsts are fragrances from Spanish luxury brand Loewe; the Sunset Collection of travel and home accessories by Nate Berkus; and Starboard’s ‘Beauty for All’ concept that has been expanded to include new haircare brands along with body care assortments from Mario Badescu and L’Occitane. In resort fashion, another first at sea is Coradorables, a woman-founded Hawaiian brand made in Honolulu that reflects local culture. “As retailers, we saw more opportunity to really kick it up a notch on Carnival Celebration, so we’re excited to see how our guests love our new offerings as much as our classics,” said Jeremy Schiller, vice president of retail operations, Carnival Cruise Line.
Starboard Cruise Services and Carnival Cruise Line ink Five-Year Extension
According to Neumann, Starboard is launching five mega ships within the next year. The onboard retail square footage ranges from between 8,000 and 10,000 square feet, with the boutiques averaging about 400 square feet. Some brands the retail operator works with include Bulgari, Cartier, Tiffany & Co., Dior, Victoria’s Secret, Citizen Watches and Le Vian.
Products
But if it’s people from other parts of the world sailing in Australia, they are going to want T-shirts that reflect the Sydney Harbor Bridge or they may want to take home a plush kangaroo. Aboard Carnival Celebration, guests can expect to shop first-at-sea brand launches, destination-inspired merchandise and the largest logo assortment offered on a Carnival ship to date. You May AskWe curate a vibrant world by transforming goods and experiences into unforgettable moments that matter and memories you can touch. Through discovery and exploration, we welcome you into a world of handcrafted collections and custom-designed products infused with color, vibrancy and life.
Starboard Cruise Services, the world’s leading luxury vacation retailer at sea, curates a vibrant world through the finest offering of coveted brands and experiences, creating moments that matter for global cruise vacationers. The company is part of LVMH Moët Hennessy Louis Vuitton, commonly known as LVMH, the world’s leading luxury provider. The company is headquartered in Miami and has offices in Hong Kong, Shanghai and Genoa, Italy. Starboard Cruise Services the world’s leading luxury vacation retailer at sea, curates a vibrant world through the finest offering of coveted brands and experiences, creating moments that matter for global cruise vacationers. About Starboard Cruise Services Starboard Cruise Services is the premier retailer at sea, providing the finest selection of coveted brands and engaging experiences to global cruise vacationers, and the only vacation retail operator that includes a division focused exclusively on the luxury segment. Starboard proudly provides retail operations for nine leading cruise line partners around the world, including Azamara, Crystal, Silversea, Carnival Cruise Line, Celebrity Cruises, Costa Cruises, Dream Cruises, Norwegian Cruise and Royal Caribbean International.
Starboard Cruise Services opens festive pop-up onboard Oasis of the Seas - The Moodie Davitt Report
Starboard Cruise Services opens festive pop-up onboard Oasis of the Seas.
Posted: Thu, 21 Dec 2023 08:00:00 GMT [source]
She believes the mega ships are the next big trend in the cruise industry, as well as onboard retail. Starboard’s Luxury Division works with some of the most admired and desired vacation brands in luxury travel to introduce retail concepts, products experiences exclusively designed for luxury guests. Starboard Cruise Services, an LVMH Moët Hennessy Louis Vuitton company and retail curator at sea, announces a company-wide transformative brand amplification. With a new visual identity and redesigned logo emphasizing its globally recognized name, Starboard, the change amplifies Starboard’s values and purpose to – Curate a Vibrant World – while providing an elevated perspective on the company’s well-known best-in-class vacation retail.
How do passengers pay for retail purchases on cruises?
On Deck Six, it’s higher price-point watches and scotch, all the way to the top. Logo | Starboard set out to design an emblem as iconic and distinguished as its immersive and personalized onboard shopping experiences. The new logo illustrates the essence of the company’s name as well as the “starburst”, a new icon that perfectly echoes the essence of Starboard’s North Star framework as it radiates vibrant rays of light, color and energy – beckoning different interpretations. Others see a human figure in the center with outstretched arms, calling to the idea how unity emerges through coming together to fulfill a purpose. The North Star brand amplification honors Starboard’s LVMH heritage of unparalleled luxury offerings and celebrates its rich history as the first travel duty-free retailer in the U.S. While ever evolving, the retailer embodies the same principles and values it was founded upon by A.E. Merhige in 1958, maintaining a level of curiosity, wanderlust and passion.
This enables them to find out whether they lean towards smoky, spicy, fruity, or sweet whiskies, making it easier—and quicker—to select and buy a product. When the Carnival Celebration debuts later this year, guests can expect to shop first-at-sea brand collectibles, destination-inspired merchandise, and the biggest logo selection offered across Carnival’s fleet. The newly anointed partnership between Azamara and Starboard commenced on August 28, 2021, when Azamara Quest welcomed the first guests for a seven-night Mediterranean voyage from Greece. It’s no secret — the cruise industry was hit incredibly hard and basically shut down. We really struggled to get up to staffing levels as quickly as we’d liked. But the good news is, we are now fully staffed as of July of last year.
There are also games — because cruise ships are about entertainment, playing and having fun — such as Truth or Dare, as well as an iPad app that lets passengers find their favorite fragrance. For Dior, a favorite event on the celebrity ships is the Master Class, where a master beauty expert does makeovers for guests, as well as talks about day looks and night looks. That’s where the ceo said her team has the advantage over on-land shops, noting that it’s far easier to curate the experience and develop a relationship with the passengers over a voyage that could last from two weeks to a month.
Experiential retail would also be things that are exclusive, like a local artist from Barcelona that comes aboard and hand-paints on silk scarves. The retailer’s nine current ships within the fleet are Carnival Dream, Freedom, Horizon, Legend, Magic, Miracle, Pride, Sunrise and Sunshine – with Celebration launching later this year. “Another thing that’s clear from cruise hospitality is that people do want that human interaction with each other. It’s about building a strong relationship in a genuine way that makes them feel special and no technology could ever change that. “People are buying the experience, they’re not just buying things. Retail needs to be a destination that people choose to go to, not only for things to buy, but for the incredible experience whether to learn or discover.
One of them might be a night out, so you have your dress, handbag and perfume. Or, one of the pop-ups might be, “Let’s go to the beach.” It’s really about rethinking that innovation on board.
MIAMI (Sept. 21, 2022) – As of today, Starboard Cruise Services, an LVMH Moët Hennessy Louis Vuitton company and leading global retailer at sea, and Carnival Cruise Line will continue their long-standing partnership for five additional years. The extension includes Starboard’s current portfolio of nine Carnival ships and introduces Starboard as the chosen retail partner for Carnival’s highly anticipated newest flagship Carnival Celebration. The bottle of Hennessy Pure White is larger, and it’s exclusive to cruise ships. But the biggest way we differentiate the onboard experience from the port is through our people and the relationships that they develop with the guests.
Join the retail community as we come together for three days of strategic sessions, meaningful off-site networking events and interactive learning experiences. Simply obtain and submit written proof / advertisement from the authorized retailer within 30 days from the date of purchase and we will gladly match the price or refund the difference. Our award-winning work and innovative projects can only be achieved by vibrant, diverse and inclusive teams. At Starboard and Onboard Media, our family includes more than 60 nationalities on land and at sea.
The company is part of LVMH Moët Hennessy Louis Vuitton, the world's leading luxury provider. Starboard has been consistently recognized for excellence by the travel retail industry with numerous awards, including DFNI-Frontier Americas Travel Retailer of the Year; Asia/Pacific Cruise Retailer of the Year; Global Cruise Retailer of the Year; and Exceptional Achievement by a Cruise Retailer. We’re the people that create memorable vacation retail experiences. Ms. Capeci joined Starboard as a strategic advisor earlier this year. In her new role, Capeci will harness 30 years of experience leading the jewelry industry. Prior to joining Starboard, she was CEO of Chow Tai Fook North America (CTFNA), the parent company that operates diamond jewelry brands, Hearts On Fire and Mémoire.
The boutique-style ships allow them to reach marquee ports around the world and dock in smaller, less-visited hidden gems. Azamara's commitment to creating immersive experiences allows guests to travel deeper with longer stays, more overnights, and night touring. Guests can experience a boutique hotel at sea with inclusive amenities such as gratuities, select beverages, exclusive cultural events and more. "Our well-traveled guests desire exclusive escapes and thoughtfully selected excursions inspired by local culture and traditions," says Azamara President, Carol Cabezas. We found ourselves like some land-based retailers, where we didn’t have enough product from a supply chain standpoint.
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